sounds like you are someone who wants to start doing something to make a difference. you've vented. now, just do it. a bad attitude won't get you very far, so figure out what you can do to address the source of your frustrations.

post a new photo. email the moderator and ask him to change it. if you notice, this tribe was started in 2003. people in this field of business stay busy and appreciate when others step up to help contribute, even for the little things like keeping the image current.

corporate logos aren't violent on their own. if a company is a contributor to violence and that is the make or break for you, then don't even apply for work with that company. don't accept the project if you are solicited by a company that goes against your personal belief systems. there is plenty of work out there. the violent content wouldn't be there if there wasn't a demand for it. that doesn't mean you have to contribute to it. not all tv shows are violent.

at least you have the advantage of knowing what you don't want to do. start focusing on what you want and just go for it. there are plenty of women in the field, many more than when i started 8 years ago. its not equal yet, the season is ripe for some change and activism. be the change you want to see in the world.

there is no clean money. if you get cash from a lovely project, there's an excellent chance it was dirty right before they got their hands on it, or not long before. yes you do have to draw the line somewhere, but short of that, i presume the money will, at least temporarily, be used for something fairly conscious as it leaves your hands; soon after that it will get scuzzy again. Wishing for it to be all black and white is going to make you wrinkly and grumpy sooner than you'd like. There are way suckier jobs in life than pumping out graphics for megacorps. but i wish you luck in finding something satisfying. you might have to invent the opportunity yourself.

The reason for motion graphics is to re-inforce a message.

There are tools of the trade in doing this. Such as sexy, violent, humorus and so on. You mention your tools of the trade (AE, FCP, C4D...) yet you criticise anothers (i.e. the account manager or creative director)?

The goal of any campaign is to deliver the client message to the target audience. Doesn't that sound very militaristic? It also sound logical if you don't view the world through a violent colored lens.

So that is the reason for the project and in between the start and the end ideas, concepts, revisions and final delivery occur. In larger environments and bigger budgets, more poeple are involved. This is causes a homogenization to occur. Approval from client is always crtitical and the safe road is mostly traveled.

Which brings us back to concepts. Most people, even and epsecially the target viewer, are aware of the psychological relationship of images to concepts. That is why sex does sell and an explosion will attract your attention. So the goal of a good agency is to match the client message to proven, and safely recognized concepts.

So when you talk about changing the state of motion graphics, you are really talking about changing the way we program those concepts into our ourself and children via TV. I have only found one cartoon that is entirely violence free and I can't remember the name of it. How is that for marketing? It is the one where Fred Savage (Wonder Years) is the voice of a blue octopus. Every episode is the same, just different journeys. All other cartoons, even Dora, involve some kind of deception, trickery, and using violence as a justifiable solution to problem solving.

Kids love those cartoons about fighting, powers and magic, mystery solving and beating the bad guys. This kind of imagery reinforces their own "Heroic-self" which is a well documented part of the human psyche. So when I look back to my past I am not suprised to find that I too am attracted to those concepts that stimulate the heroic self.

That is why my first inclination of making the tire ad a bit more exciting to make it leave a skid mark on the road. And the skid mark should have smoldering flames. It is the first time in the history of our entire recorded planet that the human species can sit at a desk and simulate flames and liquid and physics in a virtual environemnt. Till now, these concepts only lay in the realm of words.

I think you stated it in your first sentence. You are frustrated. But your frustration really lies at the heart of the human experience, just like us all. Your only choice is to decide if you want to be unemployed and frustrated or employed and frustrated. I have experienced both points of view and find that it is better to have the money to buy a bottle of wine and enjoy pesto on bread than eat ramen noodles.

This ends up being one of the sanest, smartest, and most generally-valuable threads on tribe.net, in my opinion. We've all got our views, and we're expressing variant beliefs and ideas, and yet we're all being pretty darn civil and all saying important things with earnestness and compassion.

Good stuff. You folks make me feel pretty good, over here, hey.